Impact Consulting

Impact consulting ensures your words make a difference in others’ lives. Corporate leaders, politicians, influencers, and teachers all need systems to help them make an impact.

Impact systems aren't public relations or informational messaging. This is impact. These systems excel when you need to persuade a crowd to support your ideas and vision or to defend your ideas against aggressors and skeptics. The result is winning.

President Ronald Reagan
President Ronald Reagan
a woman with blue hair standing in front of an audience
a woman with blue hair standing in front of an audience
PERSUASION

Too many teachers think their job is to dish out information. That's not teaching. Teaching is when the hearers learn and act on the lesson weeks, months, and years later. That's true persuasion.

Here is a hint: If you truly want people to understand you, you have to back your facts up with feelings.

Are there systems for this? Absolutely.

person in white long sleeve shirt holding white book
person in white long sleeve shirt holding white book

Arguing gets a bad rap: “You will never change the other person's mind.” That might be true, but that shouldn't be the goal of arguing. A leader should argue for the benefit of the other people listening or watching. They will reconsider. Argue for their sake.

Don't enter a fight unless you know you can win.

Plenty of public figures don't know how to argue. Often, their attempts are ineffective, or they end up sounding foolish. Why risk that when systems can help you shine instead?

Consider the example of athletes in grappling sports. They practice counters for hours. They don't wing it. They anticipate the attack and get ready to respond.

Proper systems will counter every argumentative attack. The steps include getting agreement on what winning looks like, clarifying premises, calling out logical fallacies, and making contact with the right data. The right system will make these simple to use in every situation.

ARGUMENTATION